Zee Tamil is the leading Tamil general entertainment channel (GEC) owned by Zee Entertainment Enterprises Ltd. (ZEEL). The channel started broadcasting on October 12, 2008 and is available internationally as well. Zee Tamil has been at the forefront of quality content across genres that cater to the diverse entertainment needs of Tamil speaking audiences across the world. It’s the fastest growing channel in the South India market, as well as the youngest channel compared to all the other leading channels present in this market.
In October 2017, Zee Tamil unveiled a new brand identity and launched its HD channel. Zee Tamil’s new logo and packaging is based on the theme of radiance that transforms, bursting with inspiring energy, enthusiasm, and warmth. The evolved product purpose will also allow producers to look beyond conventional content options and create properties that unite viewers across age groups.
After an extensive consumer exercise and study, Zee Tamil understood that one of the key challenges for today’s woman in Tamil Nadu is not only the ever growing need to progress with times and take the leap, but also her innate belief in preserving her traditions and values. This becomes even pronounced between different generations, where striking a balance and finding the means to do it becomes her guardrail. Building on this consumer sentiment and with the objective of giving its audiences inspiring sparks that will help them strike the balance between preservation and progress and then thrive in it, Zee Tamil revealed its new brand proposition, “Manadhaal Inaivom, Maatrathai Varaverppom” which translates “let’s bridge hearts and welcome change”. Actress Jyotika was roped in as Zee Tamil’s first-ever brand ambassador.
As a part of the ‘Manadhaal Inaivom, Maatrathai Varaverppom’ brand positioning, Zee Tamil underwent a transformation, with an attractive range of new offerings in its content – recently launched afternoon fiction shows, a new primetime fiction drama, and reality shows, and also foraying into grand mytho drama. Recently, Zee Tamil strengthened its programming by airing its popular drama shows on weekends as well, making them available to its viewers 7 days a week.
ZEE5 is the brand new digital entertainment destination launched by Zee Entertainment Enterprises Ltd. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1 lakh hours of On Demand Content and 90+ live TV channels.
The platform brings together the best of Originals, Indian and International Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers groundbreaking features like 11 navigational languages, content download option, seamless video playback, and Voice Search.
Zeetamil.zee5.com looks forward to bring to its fans, loyal viewers and subscribers, all stories, written updates, news and everything related to the Zee Tamil TV channel and OTT platform ZEE5. The editorial team is a dedicated team of writers and contributors, led by Sameera Kelkar who enjoy writing on Zee Tamil TV shows, Tamil serials, Tamil movies, and ZEE5 Tamil originals and are thoroughly committed to creating content that is informative, relevant and entertaining.
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Zee Entertainment Enterprises Ltd.
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